Customer Satisfaction Towards Shruthi Motors

Project On Customer Satisfaction Towards Shruthi Motors

INTRODUCTION

Shruthi motors provided me an opportunity to consider the consumer loyalty towards Maruti Suzuki showrooms, The internship provides a accurate advantage to the college student. To gain the knowledge and experience towards the chosen matter. Internship presents how theoretical knowledge which observes on the working field. As I was worked in Shruthi motors, I found that strategy to react the customers and the way of communication, service delivery and publicity activities, which play a major role in the company, It helps in the feedback of the company to correct their mistakes and stand in number one position. The project work is the integral part of the VTU MBA program. It is an initiative to close a gap between knowledge and its applications through a series of involvements that students of VTU MBA program, allow information and exposure towards the industry. The study is carried out 18-01-18 to 24-03-18

COMPANY PROFILE

Shruthi Motors Shivamogga
Shruthi Motors is the one of the leading four-wheeler sellers in the Shimoga.It was established in the year 1998 by Shri D T Paramesh, they provide a facility like sales, body repairs and spares are in the same premises, and also they deal with two wheelers.
There are many branches spread all over the state.

• Shimogga
• Narasimharajapura
• Sagara
• Chikkamagalotre
• Thirthahalli
• Davangere

OBJECTIVES OF THE STUDY

• To know the buying pattern of customer
• To assess the reasonable time taken to delivery service at Shruthi motors
• To identify the demand of the customer
• To know the different kind of marketing strategy adopted by the management for improvement of service quality.
• To know about different brands of similar cars sold in the area.
• To gain the knowledge of pricing strategies from our customer.
• To know customer awareness about the showroom

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