A Study on Customer Satisfication of Swaraj Tractor at Chennai

Introduction

Satisfaction is consumer’s fulfilment response. It is a judgment that a product or a service feature or the product or service itself provides pleasurable level of consumption related fulfilment. Customer’s satisfaction influenced by specific product are service features and by perceptions of quality. It is also influenced by specific service attributions, and their perceptions.

Objective

• To study the socio economic variables that influences the insuring public to take-up the policies.
• To study the awareness of insurance plans in SWARAJ TRACTOR
• To study the effectiveness of advertisement of SWARAJ TRACTOR
• To study the customer perception of life insurance
• To study the efficiency of SWARAJ TRACTOR being a private organization.

Customer Satisfaction Depends on the Performance Relative to a Expectations

A key premise in customer satisfaction is understanding the needs and meeting or exceeding the expectations of customers. Furthermore, this is done while optimally using resources. While most companies have developed strategies to improve quality and external customer service, internal customer satisfaction is a much neglected component of quality improvement.

Keywords:

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