Brand Awareness And Reach Of Legrand In Architecture/Interior Design For Legrand Pvt Ltd

Need For Project

The company has to adopt strategies to keep the brand in consumers’ memory. A strong brand awareness means easy acceptance of new products. An organization has to measure the level of awareness of the potential customer and has to adopt different strategies to enhance the awareness level and identify the right tool.

Objectives Of The Project

• To find out the various competitors in the market
• To find the satisfaction level of customer
• To understand the factors affecting brand awareness

Scope Of The Project

Describing brand awareness is fundamental to understanding both the scope of marketing practice and the actual value it adds to the organization. This project aims to clarify the reach of brand awareness promotional activities and the nature of activities that marketers carry out in.

Limitations Of The Project

1. Research is limited to Kent RO at Nashik City.
2. The sample size is 100 Respondents in Nashik City
3. This research study only focuses on brand awareness strategies.

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