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Comparative Analysis Of Unit Linked Insurance Plans And Mutual Funds

Comparative Analysis Of Unit Linked Insurance Plans And Mutual Funds

Max New York Life Insurance Company Ltd. is a joint venture between New York Life, a Fortune 100 company and Max India Limited, one of India’s leading multi-business corporations. The company has positioned itself on the quality platform. In line with its vision to be the most admired life insurance company in India, it has developed a strong corporate governance model based on the core values of excellence, honesty, knowledge, caring, integrity and teamwork. The strategy is to establish itself as a trusted life insurance specialist through a quality approach to business.

Incorporated in 2000, Max New York Life started commercial operation in 2001. In line with its values of financial responsibility, Max New York Life has adopted prudent financial practices to ensure the safety of policyholder’s funds. The Company’s paid up is Rs. 1032 crore.

Having set a best in class agency distribution model in place, the company is spearheading a major thrust into additional distribution channels to further grow its business. The company has a multi-channel distribution that includes the agency distribution, partnership distribution, bancassurance, distribution focused on emerging markets and alliance marketing through the employed sales force. The company currently has 33 bancassurance relationships, 14 corporate agency tie-ups, and direct sales force at 14 locations. Max New York Life has put in place a unique hub and spoke model of distribution to deepen rural penetration. The company has 39 (9 hub office 30 spoke offices) offices dedicated to emerging markets in Punjab and Haryana. Max New York Life offers a suite of flexible products. It now has 38 products covering both life and health insurance and 8 riders that can be customized to over 800 combinations enabling customers to choose the policy that best fits their need. Besides this, the company offers 6 products and 4 riders in the group insurance business.

The company currently has more than 7500 employees.

To become the most admired life insurance company in India.


  • Become one of the top life insurance companies in India
  • Be a national player
  • Be the brand of the first choice
  • Be the employer of choice
  • Become principal of choice for agents



Title – Comparative Analysis Of Unit Linked Insurance Plans And Mutual Funds

Author – Ambika Jain

College – Institute Of Management Studies Noida 

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