Market Survey & Product Promotion In Reliance Communications
WHY THIS TOPIC?
In today’s competition in the field of business, it is a must for a company to have full information about the opportunities available in the market before entering into a new market. This enables the company to exploit the full potential of the market & to meet the expectations of the customer. For this purpose, an effective survey is required.
After going through the complete profile of the RELIANCE COMMUNICATION LTD. Surveyor knows about the services provided by RELIANCE. He has many vibrant and attractive schemes in comparison with his competitors in the market. Hence, the surveyor has chosen this topic keeping in mind that his survey work will definitely help the organization in making strategies for marketing and promotion of the products so I have chosen the topic “Market survey and product promotion”.
ABOUT THE COMPANY
Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group (ADAG) of companies. Listed on the National Stock Exchange and the Bombay Stock Exchange, it is India’s leading integrated telecommunication company with over 35 million customers.
Our business encompasses a complete range of telecom services covering mobile and fixed line telephony. It includes broadband, national and international long distance services, and data services along with an exhaustive range of value-added services and applications. Our constant endeavor is to achieve customer delight by enhancing the productivity of the enterprises and individuals we serve.
Reliance Mobile (formerly Reliance India Mobile), launched on 28 December 2002, coinciding with the joyous occasion of the late Dhirubhai Ambani’s 70th birthday, was among the initial initiatives of Reliance Communications. It marked the auspicious beginning of Dhirubhai’s dream of ushering in a digital revolution in India. Today, we can proudly claim that we were instrumental in harnessing the true power of information and communication, by bestowing it in the hands of the common man at affordable rates.
We endeavor to further extend our efforts beyond the traditional value chain by developing and deploying complete telecom solutions for the entire spectrum of society.
Title – Market Survey & Product Promotion In Reliance Communications
Author – Himanshu Singh
College – Indian Institute of Management Training