Overview Of Human Resource Management At Grasim Ltd. Fibre Division

Overview Of Human Resource Management At Grasim Ltd. Fibre Division

Grasim Industries, a flagship company of the Aditya Birla Group, ranks among India’s largest private sector companies, with a consolidated net revenue of Rs 216 billion. Established in 1954, Today Grasim’s business also includes the manufacture of viscose staple fiber (VSF), cement and chemicals.

Grasim is India’s pioneer in Viscose Staple Fibre (VSF), man-made, biodegradable fiber with

characteristics akin to cotton. As an extremely versatile and easily blendable fiber, VSF is widely used in apparels, home textiles, dress material, knitted wear, and non-woven applications. Grasim’s VSF plants are located at Nagda in Madhya Pradesh, Kharach in Gujarat and Harihar in Karnataka, with an aggregate capacity of 352,225 to.

Nagda is its largest unit producing a wide range of VSF to suit customer requirements in terms of length, denier, and color and also second and third generation fibers like Modal, Excel, and Solvent Spun fibers, respectively. Nagda is also the largest producer of spun-dyed specialty fiber in the world.

Grasim has the following Joint Ventures overseas:

1. AV Cell Inc. and AV Nackawic Inc. in Canada :

AV Cell and AV Nackawic supply dissolving grade pulp to the Group’s VSF units in India, Thailand, and Indonesia.

2. Domsjö Fabriker AB in Sweden :

Grasim acquired a one-third stake in Domsjö Fabriker AB, a leading Swedish specialty pulp and biorefinery company in June 2011. With this acquisition, Grasim is assured of high-quality dissolving grade pulp.

3. AV Terrace Bay in Canada :

In line with the strategy to secure key inputs, Grasim acquired assets of Terrace Bay in July 2012 in JV with Thai Rayon, a Group company.

4. Birla Lao Pulp & Plantation Limited in Laos :

To further strengthen the backward integration in the pulp, Birla Lao has been formed as a JV with other associate companies for raising captive plantations at Laos. This will provide a low-cost source for wood to meet future requirements of a green field pulp plant in due course of time.

5. Birla Jingwei Fibres Company Limited in China :

Through Birla Jingwei, Grasim has its footprint in China, the largest VSF market globally. Plant capacity was doubled in 2012 and currently, the capacity is 72,000 TPA.

The business was established in 1954 with Plant & Equipment imported from Dobson & Barlow of

• and having a production capacity of 15 TPD. Grasim today is a dominant player in the Viscose Staple Fibre (VSF) segment and this is particularly commendable because of its use of entirely indigenous resources including raw materials, know-how, and equipment. An innovative and research-oriented organization, Grasim has emerged as one of the world’s most cost-efficient VSF producers due to its integrated

Grasim is also India’s largest producer of Sodium Sulphate – a by-product of VSF manufacture. This chemical is used widely in the paper & pulp, detergent, glass, and textiles industries. Pulp & Fibre Business contributes significantly to the National Exchequer by way of Excise duty and also to India’s foreign exchange reserves through the export of Pure and Blended Yarn as well as fabrics and Made-ups based on VSF. Grasim has positioned itself as a dependable supplier of cellulosic fibers for “Feel, Comfort and Fashion” across global markets. To penetrate into niche market segments and to grow further, the division has ventured into the production of high-performance viscose fibers aptly named Viscose Plus, High Wet Modulus Fibres (Modal) and new generation Solvent Spun Fibres and Birla Excel. Grasim is also the largest producer of Sodium Sulphate, a by-product of VSF manufacture. This chemical is widely used in the paper and pulp, detergent, glass and textile industries.

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