A Study On Customer Satisfaction Towards The Products & Services Of Axis Bank Chennai

Consumer banking plays an important role in banks’ profitability. Although the growing economy and further improvements in the level of household income have created many opportunities for consumer banking, there is also increasingly strong competition amongst the financial institutions due to the liberalization and globalization of the banking industry.

In order to remain competitive, banks have to take steps to introduce new consumer banking products and services that will make banking more convenient and accessible to the public.

OBJECTIVES OF THE STUDY

The main objectives of this study are:

• To study on customer
• To study on products they delivered to the customers and how are the services, while delivering the product and maintaining the
• To analysis with competitor’s bank by comparing with product and services provided to the customers.
• To study on the maintenance of products and services effective manner by this customer will be
• To study on how much faster services provided by the bank if any mistake happened

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