- 1 INTRODUCTION
- 2 WHAT IS DIGITAL INDIA?
- 3 DIGITAL INDIA: A PLETHORA OF OPPORTUNITY FOR IT
- 4 ACHIEVING DIGITAL INDIA
- 5 ACHIEVING DIGITAL INDIA
- 6 VISION OF DIGITAL INDIA
- 7 3 KEY AREAS
- 8 GOVERNANCE AND SERVICES ON DEMAND
- 9 DIGITAL EMPOWERMENT OF CITIZEN
- 10 PROGRAMME MANAGEMNET STRUCTURE
- 11 IMPACT
- 12 NINE PILLARS OF DIGITAL INDIA
- 13 DIGITAL SERVICES IN RURAL AREAS
- 14 SCOPE OF STUDY
- 15 RESEARCH OBJECTIVES
- 16 NEED OF STUDY
- 17 RESEARCH METHODOLOGY
- 18 PRIME MINISTER SPEECH ON DIGITAL INDIA
- 19 DATA ANALYSIS & INTERPRETATION
- 20 FINDINGS
- 21 RECOMMENDATION
- 22 LIMITATION
- 23 CONCLUSION
- 24 ACKNOWLEDGEMENT
- 25 CERTIFICATE
- 26 BIBLIOGRAPHY
Digital India is an initiative of the government of India to integrate the government departments and the people of India. It aims at ensuring that government services are made available to citizens economically by reducing paperwork. The initiative also includes a plan to connect rural areas with high-speed internet works. Digital India has three core components.
- The creation of digital infrastructure
- Delivering services digitally
- Digital Literacy
WHAT IS DIGITAL INDIA?
- Digital India is a programme to prepare India for a knowledgeable future.
- The focus is on being transformative-to realize IT+IT=IT
DIGITAL INDIA: A PLETHORA OF OPPORTUNITY FOR IT
- Today we are in the midst of a third industrial revolution powered by digitalisation,the first one being driven by steam engine & electricity .
- Digital trnasformation is causing masive upheavel a cross industries & socities.Wheb it comes to pace of technology advancemenmt we are firmly in the secongd half of the chen board where each subsequent advancement is masively more impactful than all previous advancement.
- A key areas of investment under this initiative is to improve the government to citizen inrterface various service deliveries.The governmengt is serious about automated delivery of services & we can see it in the JAM paradigam -JOM Dhan Yojana for direct benefit transfer based on Aadhar infrastructure & mobile interface for banking.
- The government has saved Rs13,000 crore in booking gas subsdiries.past fiscal setting technology to use and now proposes co extend technology to delivery MNREGS subsidies.
- For technology companies.Digital India opens up a plethora of opportunities such as building te broadband infrastructure,creating identitiy solutions payment systmes, web or mobile based delivery structures and so on.
- Cybersecurity is another key area of focus
- Smnart cities are another big area of opportunity foir technolgy companies as part of digital India.
- Closely lied to the digital program is the ‘Make in Inda’ initiative .For India to transition to a digital future it is very imperative that a greater proportion it is very imperative that a greater proprtion of its consumption is serviced locally.
ACHIEVING DIGITAL INDIA
- The obvious function of Digital Indis is the repusitive infrastructure, but the government’s conception of infrastructure is somewhat lopsided too broad in some aspects. while not emphasizing others enough.
- The first step has to be to create a robust extensive fibre opticc network and to make more specimen available for wireless conectivity.The latter in farticuler with the use of smart homes abd asmalleer tablets will make expensive projecyts such as common service centres almost unnecesary.
- A nationwide digital netwok will require robust software ,especially for security.the continental instances of security breaches in developed countries with supposedly advanced digital infrastructure reinforce the view that security is a paramount-concern for a new digital infrastructure.
ACHIEVING DIGITAL INDIA
- The government of India has initiated as giant loop forward to transform the country into a digitally knowledege economy.
- Digital Inda will hel in leveraging India’s globally acclaimed IT competance for the benefit of 120 crore Indians.
- It will help in reducing corruption,getting things done quickly & will help in reducing paper work.
- Some of the facilities which would be available through ythisd initiative are Digital locker,Education,e-health,Digital signature and national scholarships portal.
DIGITAL INCLUSION INTEGRATED IN SOCIAL SERVICE
The imperative comprehensive digital inclusion strategies are not solely tried to economic issues but also government agency their sum e-govt initiative to improve citizen services & optimized operational efficiency.
- Educational content also needs to be available in major Indian languages
- The final aspect of implementing a vision of Digital Indioa should be digitizing the internal working of government not just at the national and stake levels,not jsut at the national & state levels but all the waydown to lixal governments.This is obiviously a huge undertaking.ehn even basic aspects of operations such as accrucial accounting are absent- from sub national tiers of government.
- The second priority is to make sure that there is enough expertise to maintain this infrastructure.
- Third, basic software implementation & educational content should be made available in multiple indain language.
As a result, a growing number of services are being offered to the public online these includes
- Food assistance
- Training opportunities
- Recreational facilities and programme
- Financial assistance
VISION OF DIGITAL INDIA
Shri Narendra Modi’s vision of digital India
I dream of an India where
- High speed digital highways unite the nation.
- 12 connected Indian drive innovation
- Access to information no barriers
- Technology ensures the citizen government interface is incorrujtibile
- Government-proactively engages with the people through social media.
- Quality education reaches the most inaccesible connects dribven by digital earings.
- Quality healthcare percolates light up to the remotest regions powered by e-healthcare.
- Farmers are empowered by real-time information to be connected by the global markets.
- Mobile enable emergency services ensure personal security.
- Mobile& E-bankinng ensures financial inclsuion.
3 KEY AREAS
INFRASTRUCTURE AS UTILITY TO EVERY CITIZEN
- High speed internet as well as core utility.
- Grade to grave digital identity-unique,lifelong,online and authenticable.
- Mobile phone & Bank Account-enabling participation in digital & financial space.
- Easy access to a common service centre.
- Share able private space on a public cloud.
- Safe and secure cyber-space.
Original India provides the intensified impetus for further momentum and progress for e-Governance and would promote inclusive growth that covers electronic services, products, devices, manufacturing and job opportunities.
GOVERNANCE AND SERVICES ON DEMAND
- Seamlessly integrated across departments or jursidictions.
- Services available in real time from online & mobile platform.
- All citizen entitements to be available on the cloud.
- Services digitally transformed for improving ease of doing buisness
- making financial transactions Electronic & cashless.
- Leveraging G’s for decision support systems & developments.
DIGITAL EMPOWERMENT OF CITIZEN
- Univeral Digital literacy
- Universally accessible digital resources.
- All documents/certifications to be available on cloud.
- Availability of digital resources/service in Indian languages.
- Collaborative digital platform for participative governance.
- Portability of all entilements through cloud.
- Universal digital literacy.
- Universally accessible digital resources.
- Availability of digital resources/services in Indian languages.
PROGRAMME MANAGEMNET STRUCTURE
The programme management structure for the Digital India programme as endorsed by the Union cabinet is as follows.
For effective management of the Digital India programme the programme management structure would consist of a monitoring committee on digital India needed by the Prime Minister, a digital India Advisory group cheered by the minister of communications & IT and an apex committee chaired by the cabinet secretary. The structure has the needed secretarial monitoring/technical support & appropriate decentralization of power & responsibility to ensure effective execution of the various projects/components by the implementing departments/teams.
Key components of the programme management structure would be as follows
- CABINET COMMITTEE ON ECONOMIC AFFAIRS(CCEA) for programme level policy decisions.
- Monitoring committee on digital India under the chairpersonship of prime ministerwhich will be contituted with representation drawn from relevant ministries/departments
- A digital India advisory group headed by the mnister of communications and IT
- Apex Committee.
- Expenditure finance committee 9EFO)/ committee on non plan expenditure
- A council of mission leaders on digital India
- State committe on Digital Inida
FOr effective monitoring of Digital India usage of project management information system would be mandatory in each new & existing mission mode project to capture the real or near-real crime details about the progress of the project. This cool should be proficient enough to capture the parameters for each stage of the project namely conceptualisation & development. Since “e-Kranti”.natioanl e-governance plan 2.0 is already integrated with the Digital India programme, the existing programme management structure established for the national e-governance plan at both national& state levels.
the estimated impact of Digital India by 2019 would be cross-cutting ranging from broadband connecting in all panchayats.
EFFECTS OF DIGITAL INDIA PROJECT BY 2019
- Wifi in 2.5 lakh educational institution,all universities,community,wi-fi locatiosn for people.
- Job creation:immediate 1.7 cr and oblique at least 8.5cr
- India to be innovative in 17 us in solutions health,knowledge,financial.
- High spedn investment in 2.5 lakh villages universal phone connectiosn
- 400,000 community internet access point
- Digitalisation by 2020.
- e-governance & e-service across government.
- Originally motivational people public reasoning interner access.
- The programme will genreta huge no of IT.welcome & electronics jobs,both directly & indirectly
The success of this programme will make India originally empowered & the leader in usage of It in the delivery of services related to carrier domains.
NINE PILLARS OF DIGITAL INDIA
- BROADBAND HIGHWAYS
This covers three sub-components, namely broadband for all rural. Broadband for all urban & natural information infrastructure under Broadland for all rural,250 thousand village panchayats would be covered by December 2016.DOT will be the nodal department & the project cost is estimated to be approximately Rs 32,000 crores. under broadband for all urban, virtual network operators would be leveraged for device delivery & communication infrastructure.
- UNIVERSAL ACCESS TO MOBILE CONNECTIVITY
The initiative is to focus on network penetration & fill the gaps in connectivity in the country. Al together 42,300uncovered villages in India will be covered for providing universal mobile connectivity in the country.DOT will be the nodel department & project cost will be around Rs16,000 or driving EY 201-2018.
- PUBLIC INTERNET ACCESS PROGRAMME
The euro sub-components of the public internet-access programme are common service centres & post offices as multi-service centres common services centres would be when themed e its number would be increased from approximately 135,000 operation ar present to 250,000 i.e one 9SC in each gram panchayat. ( SC would be made viable multi-functional and points for delivery of government and business services.
- E-GOVERNANCE REFORMING GOVERNMENT THROUGH TECHNOLOGY
Government Business process re-engineerijng using It to improve transaction is the most critical for transformation is the most critical for transportation across government & therefore needs to be implemented by all ministries/ department. The guiding principles for reforming government–through technology from simplification & field reduction forms should be made simple & user frequency 7 only minimum.
- E-KRANTI-ELECTRONIC DELIVERY OF SERVICE
There are 31 mission mode projects under different stages of the governance project lifecycle, further 10 new MMPs have neem added to thee-Kranti by the Apex Committee on the National e-governance plan (NCGP) headed by the cabinet-secretary units meeting held on 18th March 2014.
- INFORMATION FOR ALL
Often Data platform & online hosting of information & documents would facilitate often & easy access to information for citizens. Government shall pro-actively engage through social media and web-based platforms to inform citizens My Gov. has already been launched as a medium to exchange ideas/suggestions for the government.
- ELECTRONIC MANUFACTURING
Target NET zero imports is a striking demonstration of intent. This ambitious goal requires coordinated action on many fronts. Taxation incentives. Economics of scale, eliminate cots disadvantages. Incubators, clusters.
- IT FOR JOBS
1 Cr students from smaller towns & villages will be trained for IT sector jobs over 5 years. Delete would be the nodes department for this scheme.BPO’s would be set up in every month eastern state to facilitate ICT enabled growth in these states.5 lakh rural workforce would be trained by the telecom service provider.
DIGITAL SERVICES IN RURAL AREAS
On its initiative, DEF is convincing and helping gram panchayats 24 village councils to take the digital route for better governance, set up their websites and facilitate elected panchayat representation to become digitally literate. On its initiative, DEF is convincing and helping gram panchayats or village councils to take the digital rule for better governance, to set up their websites. In 2010, DEF in Partnerships with the national information exchange of India, an autonomous body of the ministry of communication 7 IT, started convincing gram panchayats to set up their won websites to go online.DEF initiated and rolled out the original panchayat programme in collaboration with the National Internet Exchange of India in 2010.
- To empower citizens of every panchayat with bottom up and lop down information & content.
- TO improve the development,goevrnance & public service delivery at panchayat level through the information on policy programmes and implementation.
- Co create a digital data hosue at every panchayt level.
- To give flip to the right to information campaign.
- More than 500 panchayats have been digitally enabled and they now have online presence..
- Over 50 CIRCs in 10 statess have digital panchayat centers which help panchayats to go online.
- Over5,000 gram panchayat members have ben made digitally literate
- All digital panchayat centers have NELY afflicitation for providing training panchayat members.
SCOPE OF STUDY
- The overall scope of study is to prefae & make Indians aware for a knowledge future.
- On being transformative that is to realize IT (Indian Talent) + IT ( Information Technology) =IT (India Tomorrow)
- TO know about the making tehnology central to enabling change.we can see the changing & developing.Technology of India in a digital way.
- As digital india is being an umbrella programme,that is covering many departmnets.
- The programme weaves together a large number of ideas & thoughts into a single,comprehensive vision,so that each of them iis een as part of a larger goal.
- Each individual element stands on its own but is also part of the larger picture.
- The most important objective to study digital project is to know about the digital services which India will going to adapt soon.
- To create awarenes about the digital services among the young generation.
- To make students aware of how they can maintain digital wellness by taking informed decisions c become safe ,respectful & responsible users of digital technology.
- To empower every citizen with accessible digital services knowledge & information.
- Impartinhg digital services to rural area.The digital Inida campaign primarily aims to impact small towns & rural areas where a big chunk of thr population is totally untouched by digital.
NEED OF STUDY
- To make people aware of digital india project by government of India.
- To effectively deliver the manage of Digital India.
- The core philosaphy of digital India project is to give all citizens of the country acess to the internet as a way to interact with their governments avail of public services.
- To analyse the growth in areas of electronic services products,amufacturing & job opportunities etc after digitalization.
- To analyse the digital effects in the country after completion of the project by 2020.
- To increase the demand for e-services economy India.
My research methodology requires gathering relevant data from the specified documents and compiling databases in a more complete understanding. I hope to shed light on the questions through my research.
- DATA COLLECTION
Consumer survey in digital India
- SECONDARY DATA
Study rports from internet
Articles in newspaper & internet
- DATA COLLECTION TOOLS
- TYPES OF RESEARCH
Target population-Mumabi City
Samplling unit-Individual respondent
Sample size-100 respondent only
PRIME MINISTER SPEECH ON DIGITAL INDIA
The speech was held on 1-July-2015 in Delhi at the launch of the digital India campaign. Taking about his dream of digitally connecting India PM Modi launched his ambitious Digital India project. the project aims to create a digitally empowered society & knowledge economy. Modi spoke extensively of his vision for digital India.”I dream of a digital India where high sped digital highways unite the nation. I dream of a digital India where 1.2 billion connected Indians drive innovation. I dream of a Digital India where the government is often and governance is transparent. I dream of a digital India where the rural economy has access to e-healthcare. I dream of a Digital India where the world looks to India for the next big idea” he said.” Just like make in India is important-design in India is also important”
DATA ANALYSIS & INTERPRETATION
Q1) Are you aware of Digital India Projects?
The above pie chart shows the percentage of awareness of the ‘Digital India Project’.
- To out of 100 (i.e70%) respondents are aware about the digital inida project.
- 12 out 0f 100(i.e 12%) respondents have no idea about Digital India Projects
- 18 out of 100 (i.e 18Z%) respondents has just heard the name’Digital India project’.
Q2) Do you think the Digital India project will uplift the standard of living?
Do the above Pie charts show that the ‘Digital India Project’ will uplift the standard of living or not?
- 93 out 100 (i.e 93%) respondents think that Digital India Project will uplift the standard of living
- 7 out of 100( i..e7%) respondents think that ‘Digital India Project’ will not be able to uplift the standard of living.
Q3) Do you want to live in a digitalized city?
The above pie chart shows the percentage between the respondents who want to live in a digitalized who don’t want to live in a digitalized city & indifference.
- 73 out of 100( i.e 73%) represents want to live in a digitalized city.
- 17 out of 100 (i.e 17%) rspondents don’t want to live in digitalized city.
- 10 out of 100 (i.e 10%) respondents are indifference.
Q4) according to you what is the most important thing to convert India digitally?
|a) Literacy to rural people||20|
|b) Digital Education||21|
|d) Any other||5|
The above pie chart shows the percentage of the most important thing to convert India Digitally
- According to 20 out of 100 (i.e 20%) respondent literacy to rural people is the most important thing to convert India digiitally.
- According to 21 out 100 (i.e 21) represnts ddigital education is the most importmat thing to convert India digitally
- 54 out 0f 100 (i.e 54%) respondents thinsk with the things are eqully important to convert India digitally.
Q5) Do you think rural people can able to adopt the digital change in our country?
|a) YES, they can||65|
|b) I don’t think so||35|
The above pie chart shows whether rural people can able to adapt the digital changes or not.
- According to 65 out of 100 (i.e 65%) respondents,rural people can able to adopt the digital changes on the country
- 35 out of 100(i.e 35%) respondents think that rural people may not be anble to adopt the digital changes easily.
Q6) According to you which sector will get developed most after digitalization in India?
|a) IT Sector||35|
|b) Educational Sector||18|
|c) Service sector||27|
|d) Rural sector||20|
The above pie charts show the percentage of the sector which will get developed most after digitalization in India.
- According to 35 out of 100 (i.e 35%) respondents IT sector will get developed most after digitalization in India.
- According to 35 out of 100 (i.e 35%) respondent IT sector will get developed most after digitalization in India.
- 18 out of 100 (18%) respondents think education sector will get developed most after digitalization in india.
- 27 out of 100 ( i.e 27%) respondents their service sector will get devloped most after digiatlization India.
- 20 out of 100 (i.e 20%) respondents think rural sector will get developed most after digitalization in India.
Q7) After digitalization, which area will become more convenient to you as compared to their current services?
|c) Electricity/water facilities||17|
|d) Educational Institutes||46|
|e) Any other||11|
- According to 16 out iod 1009i.e 15%) rspondenst,reseravtion will become more conevenient after digiatlisation.
- 11 out o f100 (i.e 11%) respondents think banking will become more conevenient to them digiatlization.
- 17 out of 100 (i.e 17%) respondents thrive electricity/water facilities will becone more convenient to them after digitalizatiion as compare to their current services.
- 46 out of 100 (i.e 46%) respondents think educational institutes will become more convenient.
Q8 ) What is your idea of ‘Digital India’?
|a) Internet connection in every area||23|
|b) Digitalization of all government work||20|
|c) Free wifi at all public places||41|
|d) Digital literacy||11|
|e) Any other||5|
- 23 out of 100 (i.e 23%) respondents idea of a digital inida is intternet connection in every rural area.
- 20 out of 100 respondent idea of a digital India is digitalization of all government work.
- 41 out of 100 (i.e 41%) respondent’s idea of a digital India is free at all ublci places.
- 11 out of 100 respondents idea od digital India is digital literacy.
Q9) What rating would you give to this ‘Digital India Project’?
- 24 out of 100 respoondents rating for digital India project is excellent.
- 63 out of 100 (i.e 63%) respondents rating fro ‘Digital India project is good.
- 9 out of 100 (i.e 9% ) respoindents rating for Digital India is fair.
- 4 % reopen dent -rating is poor.
Q10) Do you think Digital India Project will get successful?
- 62 out of 100 rspondenst agreethat Digital India Project will be successful.
- 8 out of 100 (i.e 8%) respondents disagrees abouth the success ofDigital India project.
- Reamaining 30 out of 100 (i.e 30%) respondenst are indifferencce about the success of ‘Digital India Project’.
- Most of the people are aware of Digital India project.
- Digital India project will be going to uplift the standard of living.
- People want to live in a city where every work is digital.
- Literacy to evry other rural people & providing digital education is very is very important thing to concvert -India orginally.
- Rural people can able to adopt the digital changes oly iif they will be given proper guidance of digital literacy & knowledge.
- IT sector will get employment opportunity because this project requiress with fresh IT skills.There is going to be sector vast change in development – in service sector as well as rural sector.
- According to most of the people .’Digital india project has been rated “good”.
- Indian governmeny need t start providing digital literacy is curvy other citizen.
- To create imoact of digital india to bbe realized we havce to use technilogy to solve problems faced by Inidans & for that we need avery string culture of grounds up frugal innovation in IT.
- Our recommendation to the government would be to st up Ppp forums in each of these segments to invite industry to participate in these where they have the domain experts & interest.
- The government has set the stage within a strong vision & and equallly strong show of will to make it happen.
- The one area where this kind of a model is needed with a high levekl of urgency.
- It is recommended that every citizen must realize that such an important & enormous vision cannot be the government job alone.
- The present study is confined to a minimal sample size & may nit reflect the opinion or response of the entire population in general.There was only 100 respondents taken for the survey.
- The results of our study are entirely confirmed t othe responses of the mumbau citizerns and mught deviate in terms of actual population as a whole recommendation given effect the study are entirely dependent on the survey & the secondary & primarly analysis done in the report.
- Most of the people are awre of Digital India from the survey, we have concluded the Digital Idnia Project will definitely uplift the standard of living poepole want to live in a digitalized city as it will provide better lifestyle through digital services.Rural area people will also be able to adopt the digital changes only if government of India provide the proper trainig & digital training ,it will be difficukt for the Indians to get comfortable with digital changes in the country.
- Digital India will be providing lost of jobs opportnuity & will help in reducing unemployment prom the country.
- Securing may become the matter of concern other than this,the error in the systme may be lead to a serious problem.People have lost of expectations towards this project Government of India hhas rro stand upon the expectation.
I would like to express my special thanks of gratitude to my teacher as well as our principal who gave me the golden opportunity to do this wonderful project on the topic.” DIGITAL INDIA”.This also helped me in doing a lot of research & I come to know about so many new things I am thankful to them. Secondly, I could do like to thank my parents and friends who helped me a lot in finalizing this project within the limited time frame.
This is to certify that a student of class XI has completed the research on the project.” DIGITAL INDIA” under the guidance of during the year 2018-2019
- The digital India book
- The times of India
- Economic times
- Slide share
- Google scholar
Contents1 INTRODUCTION2 MARKETING MANAGEMENT2.1 5 MARKETING MANAGEMENT CONCEPTS3 4Ps3.1 PRODUCT3.2 PRICE3.3 PROMOTION3.4 PLACE 4 WHY …