MBA ProjectsMarketing

Project Report On Lifebuoy

Lifebuoy at a Glance

Lifebuoy is Unilever’s oldest brand launched in 1894 as disinfectant soap in the UK to support people in their quest for better personal hygiene. Lifebuoy is a brand that is truly “global” before the term “global brand” was invented. Lifebuoy soap is found across the world, in some countries such as India where it is the market leading brand.

Vision of Lifebuoy: Vision means long time statement. Lifebuoy soap has some fruitful visions These are:

  • To create long term awareness about health issue among people
  • Create a hygiene society
  • Spread consciousness about a “hygiene life” to the people
  • Create a sustainable position in the society
  • Make themselves as a top leading soap brand

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