Shopping Experience Of Customer – Reference To Bangalore City
The Indian consumer durables industry has witnessed a considerable change in the past couple of years. Changing lifestyle, higher disposable income coupled with greater affordability and a surge in advertising has been instrumental in bringing about a sea change in the consumer behavior pattern.
This industry consists of durable goods used for domestic purposes such as televisions, washing machines, refrigerators, microwave ovens, mobile phones, etc. The growth in the consumer durables sector has been driven primarily by factors such as the boom in the real estate & housing industry, higher disposable income, emergence of the retail industry in a big way coupled with rising affluence levels of a considerable section of the population.
Different Companies/brands are available in the consumer durable market to customers like Sony, Samsung, LG, Philips, Panasonic, etc. Sony is the leading brand name in the consumer durable market.
The final decision of transaction totally depends on the consumer, the consumer may have a different perception for his satisfaction for a particular brand and company has to fulfill consumer’s requirement. Hence the concerned project is undertaken:-
- To analyze the customer’s requirement.
- To study the Competitor’s service attitude of a staff member to customers.
- To find out the strength and weakness of competitors.
- To provide better services & try to build credibility in the consumer.
- To know the opinion & suggestions of customers.
As per a survey conducted by FICCI on the Indian consumer durables industry, a shift in consumer preferences towards higher-end technologically advanced branded products has been quite discernable.
Title – Shopping Experience Of Customer – Reference To Bangalore City
Author – Upendra S. Tiwari
College – NIS Academy, (Division of NIS Sparta Ltd., Reliance ADA Group Company)