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Study Of Consumer Behavior Towards Apparel In Un-Categorized Segment

Study Of Consumer Behavior Towards Apparel In Un-Categorized Segment

This project is about consumer behavior towards unbranded clothing. Clothing changed through history under the influences of cultures, fashion and wealth. From crude, simple and not too attractive pieces of clothing which the only purpose was to protect from weather conditions until today we have a wide spectrum of different clothing items. And different clothing brands have come up in the market. The project gives a brief idea about the opinions of different people in buying unbranded clothes from uncategorized segments.

We have also analyzed that, the shopping experience may vary, based on a variety of factors including how the customer is treated, convenience, the types of goods being purchased, and mood. The project also puts light on the different shopping hubs within Mumbai.

OBJECTIVES OF THE PROJECT

The objective of this research is to study consumer behavior towards apparel in uncategorized segments.

The summary of the objectives are as follows:

  • To study how local markets came into
  • To analyze the comparison of unbranded and branded
  • To study the consumer nature of buying unbranded
  • Another objective of this research is to know how many percentages of people are indulged in street

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Title – Study Of Consumer Behavior Towards Apparel In Uncategorized Segment

Author – Ayushi Suresh Joshi

College – K.J Somaiya College Of Arts And Commerce 

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