MBA ProjectsMarketing

A Project Report On Shoppers Stop

Introduction To Retail

This project has been made on the research problem “This project is made on the topic identifying target market of a retail outlet of “SHOPPER STOP” in Jaipur city. in 2009.” The purpose of this project is to understand the consumer behavior towards this retail outlet and to know their opinion about the determinants of the image of another retail outlet in Jaipur. Today India is standing on the threshold of a retail revolution and witnessing a great change in its retail Landscape i.e. from unorganized retailing to organized retailing. Retail is growing at an annual rate of 40%. Its contribution towards GDP is 11% and towards employment is 8%. So after agriculture retailing is one of the biggest sources of employment in the country and is one of the largest industries in India.

Although the retail industry has existed in our country for centuries it is only in the recent past that it has witnessed such tremendous growth. This has become possible due to a large number of global players flocking to Indian shores for business expansion as India is the second fastest growing economy in the world and third largest economy in terms of GDP. Western markets are suffering from saturation points. So they are Recognizing the potential Indian market to serve. A combination of many factors has made India the top destination for many global retail players. Many malls are opening up in the city. There is a dire need of an hour to understand consumer behavior and know its opinion about the Determinants of the image of a retail outlet which can lead to their success. So this project has its worth this time.

History Of Retail

Retail stores started to develop in India from the beginning of 1995 and run their retail stores from cities to towns from communities to department stores, hospitals, schools, and stations. The total amount of retail stores is about two hundred fifty for the first five biggest retail stores. The competition is getting stronger and stronger. Facing fierce competition, retail stores are not only enforcing marketing strategies but also need to maintain customer relationships. Crosby, Evans, and Cowels suggest that good relationship quality can be achieved by managing relationships.

Shoppers Stop

Shoppers Stop Limited was founded by K Raheja Corp in 1991 laying the foundation of the organized retail industry in India. It started operations with the first store in suburban Mumbai and is now a multi-channel retailer with 26 large format department stores and an online presence.

From its inception, Shopper’s Stop has progressed from being a single-brand shop to becoming a Fashion and lifestyle store for the family. Today, Shopper’s Stop is a household name, known for its superior quality products, and services and above all, for providing a complete shopping experience.

With an immense amount of expertise and credibility, Shoppers’ Stop has become the highest benchmark for the Indian retail industry. In fact, the company’s continuing expansion plans aim to help Shoppers’ Stop meet the challenges of the retail industry in an even better manner than it does today.

Shoppers Stop invested in and acquired the Crossword Bookstores which now operates more than 50 stores across the country. It has also invested in Hyper City, a hypermarket that has been rated as among the top 100 stores worldwide.


Title – A Project Report On Shoppers Stop

Author – Anirudh Bhatnagar

College – Centurion Institute Of Professional Studies, Sector-18, Kumbha Marg, Pratap Nagar Jaipur  

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