A Study on Consumer Buying Behaviour Towards FMCG Products

Introduction

The Fast-Moving Consumer Goods (FMCG) sector is one of the booming sectors of the Indian economy which has experienced outstanding growth in the past decade. This sector comprises of three main segments, which include personal care, household care, food and beverages. Personal care comprises of oral care, hair care, toiletries, soaps and cosmetics; household care comprises of fabric wash and household cleaners; and food and beverages include health beverages, soft drinks, cereals, dairy products, bakery products, chocolates etc.

Meaning of Consumer Buying Behaviour:

Consumer behavior is the study of how people make decisions about what they buy, want, need or act in regards to a product, service, or company. It is critical to understand consumer behavior to know how potential customers will respond to a new product or service. It also helps companies identify opportunities that are not currently met.

Leading Companies in Manufacturing of FMCG Products:

Fast Moving Consumer Goods (FMCG) includes a wide variety of products that are used on a regular basis including cosmetics, detergents, shaving items, soap, toiletries and non-durable products such as batteries, light bulbs, glassware, household electronics etc.

Keywords:

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