Current Market Potential
The awareness to use personal care products made from herbs and other natural ingredients is increasing. Many people prefer herbal product over synthetic chemical shampoo. The product has been traditionally made by our ancestors and was widely used before the advent of chemical / synthetics and is not a totally new product for Indian customers.
Opportunity and Issue Analysis
Alyaa Herbal Products Ltd. is aware that India has a very large population and Indians have more hair than natives of any other country. The consumption of synthetic shampoos is quite high in urban and semi urban areas and the company’s objective is to transform this demand of synthetic shampoos into the demand for herbal shampoos. However, there is always a threat from the existing niche players in the market, imitative future launches and substitutes.
Title -Marketing Plan For An Herbal Shampoo To Be Launched In India
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