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Evaluation Of Recruitment And Selection Process In Airtel

Evaluation Of Recruitment And Selection Process In Airtel

Recruitment is the process of attracting individuals on a timely basis in sufficient numbers and with appropriate qualification, to apply for jobs within an organization. The process of searching prospective employees with multidimensional skills and experience that suits organization strategies is fundamental to the growth of the organization, this demands more comprehensive strategic perspective recruitment. Organizations require the services of a large number of personnel, these personnel occupies the various positions created to the process of the organization. Each position of the organization has certain specific contributions to achieve the organizational objectives. The recruitment process of the organization has to be strong enough to attract and select potential candidates with the right job specification. The recruitment process begins with human resource planning and concludes with the selection of the required number of candidates, both HR staff and operating managers have responsibilities in the process.

Bharti Airtel Limited, commonly known as Airtel, is an Indian telecommunications company that operates in 20 countries across South Asia, Africa, and the Channel  Islands.  It operates a GSM   network in all countries, providing 2G or 3G services depending upon the country of operation.  Airtel is the fifth largest telecom operator in the world with about 230.8 million subscribers across 19 countries at the end of June 2011. It is the largest cellular service provider in India, with over 169.18 million subscribers as of June 2011. Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom.

Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India and is also a provider of broadband and subscription television services. It offers its telecom services under the Airtel brand and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve this Cisco Gold Certification. To earn Gold Certification, Bharti Airtel had to meet rigorous standards for networking competency, service, support and customer satisfaction set forth by Cisco. The company also provides land-line telephone services and broadband Internet access (DSL) in over 96 cities in India. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore.

It is known for being the first mobile phone company in the world to outsource everything except marketing and sales and finance. Its network (base stations, microwave links,   etc.) are maintained by Ericsson, Nokia    Siemens Network and Huawei, business support by IBM and transmission towers by another company (Bharti Infratel Ltd. in India). Ericsson agreed for the first time, to be paid by the minute for installation and maintenance of their equipment rather than being paid up front. This enabled the company to provide pan-India phone call rates of Rs. 1/minute (U$0.02/minute). Call rates have come down much further. During the last financial year [2009-10], Bharti has roped in a strategic partner Alcatel-Lucent to manage the network infrastructure for the Tele media Business.

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Title – Evaluation Of Recruitment And Selection Process In Airtel

Author – Aijaz Ahmad Khan

College – Punjab Institute of Management and Technology Mandi Gobindgarh 

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